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One of our core values at vitruvi is: listen to each other, to our customers, and to the world. I am listening, participating in conversations, and learning. As a voice in the wellness community, our company has a duty to ensure that our product and content is inclusive. As cofounder and CEO, I am dedicated to making vitruvi more representative of the world. Below are the first steps that we are taking.

Our magazine, Basenotes, is committed to representation and inclusion through the stories we tell and the people who tell them. This means we will highlight and feature the work of more BIPOC and LGBTQ+ individuals from a range of industries, including wellness, beauty, art, food, design, tech, and fashion. We also pledge to work with a more diverse group of freelance writers, photographers, and illustrators, ensuring that our platform publishes many different voices.

We will ensure that our website, campaign, and social media creative features more visible minorities, both in front of and behind the camera. We are actively connecting with stylists, photographers, and videographers to further represent diversity in our content creation and ambassador program.
True inclusivity means having seats at the table, and we are committed to building a team that is representative of Canada’s multiculturalism. We will be working with an external diversity and inclusion expert to help ensure our company culture and hiring processes are supportive of equal opportunity free from implicit bias.

This is a start, but we know it’s not enough. We will continue to listen, to educate ourselves, and to stand up against racial injustice. I am holding myself and this company accountable to these steps; we commit to posting the progress we have made in six months—on December 8, 2020—and on an annual basis every June 1 after that.

As a team, we have a saying: make stuff you’re proud of. That doesn’t just mean product—it means everything from our company values to our industry conversations. We are committed to using our platform to make real and lasting change.

—Sara Panton, cofounder and CEO

We have made company donations to the following organizations: theMinnesota Freedom Fund; theNorth Star Health Collective; theNAACP Legal Defense and Educational Fund;Black Women Connect Vancouver; andThe Loveland Foundation. In addition, we are matching employee donations up to $500 for the month of June for causes that support the Black Lives Matter movement, as well as charities supporting inclusion and equality.