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Our commitment to diversity, inclusion, and representation
We acknowledge that we are fortunate to operate on the unceded territory of the Coast Salish Peoples, including the sḵwx̱wú7mesh (Squamish), xʷməθkʷəy̓əm (Musqueam), and sel̓íl̓witulh (Tsleil-Waututh) nations.

In June 2020, we published a statement outlining vitruvi’s commitment to diversity and representation, with a promise to follow up six months later.

A lot of things have changed in those six months, but our commitment to creating a welcoming, inclusive company has not. We understand the importance of making sure our platforms, content, products, and conversations have depth and soul, and are representative of a dynamic range of lived experiences including, but not limited to: Black, Indigenous, people of colour (BIPOC); lesbian, gay, bisexual, trans, queer, Two-Spirit+ (LGBTQ2S+), gender, abilities, age, and the intersections of these identities and experiences. This work has only just begun.

What we’ve done since June 2020
We are committed to increasing representation and inclusion in our magazine, Basenotes, both in terms of the stories being told and the people who tell them. An average of 72% of our content each month includes BIPOC and LGBTQ2S+ voices as interview sources, feature subjects, writers, illustrators, and/or photographers. If you have a great story idea or are interested in contributing, please reach out to us at basenotes@vitruvi.com.

We continue to ensure that our website, campaign, and social media creative features more diversity, both in front of and behind the camera. On average, 86% of our content is created by BIPOC stylists, photographers, and videographers each month.

We have also focused on onboarding new BIPOC creatives to our Home Team affiliate program. As of November 2020, 39% of our Home Team members are BIPOC. In addition, we are ensuring that the social media and user-generated content we share is diverse and reflects a range of creators.
We have begun working with an external diversity and inclusion expert to help ensure our hiring process, onboarding program, and company culture create an inclusive work environment for all lived experiences.

We have continued to grow an ongoing partnership with the body: a home for love, an organization that supports Black women who are healing from sexual trauma. We are supporting the body each month through regular funding and product donations, special collaborations, and editorial opportunities. Find out more on here.

What we’re working on next
We will continue to build lasting relationships with diverse creators in our community, committing to at least 50% BIPOC creators across our channels.

We are implementing new hiring and community-building systems that directly address implicit bias. We are expanding our community outreach and hiring platforms to ensure we are reaching potential prospective employees and community members with a range of lived experiences. We see these endeavours as large areas of opportunity in the wellness industry; we are energized by the opportunity to cultivate new professional relationships and in doing so, set a new standard in community-building.

In many ways, the world has gotten smaller these past months, which makes it more important than ever to seek out new perspectives and learn from people whose lived experiences differ from ours. We have been so lucky to be able to listen to and learn from many people over these last six months who have shared their experiences, their time, and their talents with us.

These statements are designed to hold us accountable, which is why going forward, we will continue to publish one every year. We are committed to using vitruvi’s platform to make real and lasting change, but we acknowledge that this won’t happen immediately. It’s a learning process that we are dedicated to, energized by, and will continue to pour our hearts into.

—Sara Panton, cofounder and CEO


For a list of other places to donate to as well as anti-racist resources to learn from, click here.


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