Itβs a sunshine-fueled morning out of the windows of Long Beach Lodge Resortβs The Great Room, but Laurie Boudreault isnβt worriedβsheβs already been out in the water today. βI was the first in the car park,β she says. βSix a.m.β
Fresh off the back of the seven-year anniversaryΒ celebration for her Tofino lifestyle shopΒ Merge, she takes a well deserved moment to reflect on its successes. Tucked down an alley in this quiet Vancouver Island oceanside town, Merge showcases Boudreaultβs exceptional eye for design. With a mix of muted tones, fun pops of color, handmade goods, and artistic waresβincluding vitruvi scents and diffusersβMerge promotes a slow and steady choosing of objects that tangibly draw their users into the present.
On collaboration
Merge is driven by Boudreaultβs own taste and vision (although she admits to being a little βfunkierβ in her personal style). And despite being a bit of a one-woman show, she consistently makes a point of bringing other local creatives into the fold: from working with her good friend Cristina Gareau on Mergeβs photography; to theΒ various independent brands she stocks; to collaborating with a Ucluelet-based maker on Mergeβs pottery line. Even thoseΒ who may initially not fit the Merge aesthetic are considered; if Boudreault sees potential in an artisan, sheβll work with them to meet in the middle. When it comes to her internal team, she allows plenty of room for creative license and always praises new perspectives.
On intentional design
Mergeβs own apparel, self-care, and homeware lines are a growing chapter for the company. Boudreaultβs background in fashion design has come full circle, allowing her to use her know-how to tweak designs and foresee a lot of issues that newcomers might overlook. Itβs important to her that these pieces are timeless, design-forward, and of a quality that allows them to be cherished for years to come; sustainability and slow moments are at the forefront of her business decisions. Contrasting todayβs throwaway culture, Mergeβs ethos focuses on developing a real connection with the objects we use.